Attention, Interest, Desire, and Action
Key Facts
Abbreviation
AIDA
Pronunciation
/əˈtɛnʃən ˈɪntəˌrɛst dɪˈzaɪər ənd ˈækʃən/
Category
Community
Related Field
Educational
Examples in Context
- David Sarnoff attract attention, maintain interest, create desire and get action.
- The workable target text could draw the attention of the audience, arouse their interest and desire, and take action to buy the product or service.