Accounting Rate of Return

Views Updated: Dec 15, 2025

Key Facts

Abbreviation
ARR
Pronunciation
/əˈkaʊnɪŋ reɪt əv rɪˈtərn/
Category
Business
Related Field
Accounting

Examples in Context

  1. Non-discounting methods includes payback period and accounting rate of return.
  2. Unlike the payback period, the accounting rate of return does consider a project's profitability; like the payback period, it ignores the time value of money.
  3. The accounting rate of return is the second commonly used non-discounting model.
  4. The accounting rate of return is calculated by dividing the average annual profits from a project into the average investment cost.
  5. Cash flow can be determined by adjusting the accounting rate of return.

Other meanings of ARR