Brand Relationship Management

Views Updated: Dec 15, 2025

Key Facts

Abbreviation
BRM
Pronunciation
/brænd riˈleɪʃənˌʃɪp ˈmænɪʤmənt/
Category
Business
Related Field
Management

Examples in Context

  1. Study of Brand Relationship Management(BRM) Based on Confucianism Human Relationship Theory
  2. Brand Relationship Management(BRM) : New Development of Marketing Theory
  3. Brand relationship management is a new idea of current brand management.
  4. Management environment which enterprises are facing is changing swiftly and violently, so traditional brand management is becoming more and more invalid and brand relationship management emerges timely.
  5. How to implement brand relationship management. First, the thesis traces back the origin and evolution of brand concept.

Other meanings of BRM