Customer Experience Management
Key Facts
Abbreviation
CEM
Pronunciation
/ˈkəstəmər ɪkˈspɪriəns ˈmænɪʤmənt/
Category
Business
Related Field
General
Examples in Context
- Based on Customer Experience Management(CEM) Study of the E-Banking Marketing
- Customer experience management is a process for managing customers ' total experience on product and company. This new kind of conception is related to a dynamic and systematic customer relationship management pattern which emphasizes the participation of customers.
- Research on Theories and Methods of Customer Experience Management(CEM)
- It's not difficult to find the quintessence of modern marketing thought in Dell's mode : the customer experience management and the supply-chain management.
- Finally, during the implementation of customer experience management, the establishment of experiential culture, the hiring and training of employees, the design of experiential products, and the construction of experiential marketing environment all should be paid attention.
Other meanings of CEM
Commercial Electronic Message
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Customer Experience Mentality
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