Consumer Product Management

Views Updated: Dec 15, 2025

Key Facts

Abbreviation
CPM
Pronunciation
/kənˈsumər ˈprɑdəkt ˈmænɪʤmənt/
Category
Business
Related Field
General

Examples in Context

  1. At the same time, enterprise culture innovation under the consumer value must be combine with the product innovation, technological innovation, system innovation and other aspects of management innovation organically, to perfect the system of enterprise innovation continuous.
  2. With the consumer habit changing, the product life cycle is gradually shortened and the demand uncertainty from the market is increasing day by day. The traditional inventory management has been unable to meet the requirement of low-cost and high service for the modern retail.
  3. Intra-brand environment includes enterprise and consumer level. At enterprise level, the factors, including total fixed assets, market share, asset-liability ratio, product sales profit rate, exchange appreciate rates, management demonstration effect and technological innovation, influence the brand competitiveness.

Other meanings of CPM