Customer Value Proposition

Views Updated: Dec 15, 2025

Key Facts

Abbreviation
CVP
Pronunciation
/ˈkəstəmər ˈvælju ˌprɑpəˈzɪʃən/
Category
Business
Related Field
-1

Examples in Context

  1. With such an attractive " customer value proposition " you would leave your competitors for dead.
  2. And then, according to the theories, this paper proposes the structure framework of the integrated service business model based on vertical integration strategy transformation, and the three elements of the integrated service business model which is customer value proposition, resources and ability, strategic alliance.
  3. On the other hand, it leads to using the resources more reasonable and optimal by combining the cost control with realizing the key customer value. This paper will discuss about this proposition.
  4. Also customer value analysis is introduced into service quality management, so the service quality can be improved by the proposition of service quality-customer value matrix.
  5. This paper discusses developmental process of customer value theory, and it is conformed that a company can achieve new or persistent competition advantage if its value proposition is based on customer value oriented.

Other meanings of CVP