Defining Advertising Goals for Measured Advertising Results
Key Facts
Abbreviation
DAGMAR
Pronunciation
/dɪˈfaɪnɪŋ ˈædvərˌtaɪzɪŋ goʊlz fər ˈmɛʒərd ˈædvərˌtaɪzɪŋ rɪˈzəlts/
Category
Business
Related Field
Advertising