Integrated Marketing Communications

Views Updated: Dec 15, 2025

Key Facts

Abbreviation
IMC
Pronunciation
/ˈɪnəˌgreɪtɪd ˈmɑrkətɪŋ kəmˌjunəˈkeɪʃənz/
Category
Academic & Science
Related Field
Universities

Examples in Context

  1. How does their approach to advertising and integrated marketing communications differ from that of many other traditional agencies?
  2. Promotion needs to be precisely coordinated and integrated into the businesses global communications message, and this is called Integrated Marketing Communications(IMC) ( IMC ).
  3. At the fortune most powerful women summit earlier this month, I interviewed Wendy Clark, SVP of integrated marketing communications and capabilities at Coca-Cola ( KO ).
  4. Optimal decision on integrated marketing communications of two media; A Study on Programs of Provincial Satellite TV's Integrated Marketing
  5. Application of System Thinking for Collaborative Management and Integrated Marketing Communications(IMC)

Other meanings of IMC