Media Buyer

Views Updated: Dec 15, 2025

Abbreviation

Pronunciation

/ˈmidiə baɪər/

Profession : Digital media buyer
Paul Rowlinson, head of exchange at media buyer mindshare, says the ability for TV advertisers to go hyper - local chimes with changes taking place in local communities.
In the past, an ad agency looking to place a spot on television would work with a media buyer or directly with a network.
Television viewers worldwide saw an average of almost 70 commercials a day last year – 16 per cent more than in 2001 – prompting a warning from Initiative, the international media buyer, that consumers pay less attention to advertising on cluttered airwaves.
The media planner lays out the direction, but the buyer is responsible for choosing the specific vehicles.

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