Point Of Purchase

Views Updated: Dec 15, 2025

Key Facts

Abbreviation
POP
Pronunciation
/pɔɪnt əv ˈpərʧəs/
Category
Business
Related Field
Accounting

Examples in Context

  1. This fulfillment technology ensures that our products get to the locations where they're needed most, and allows for proper stock rotation and optimal product freshness at the point of purchase.
  2. I tried to use Apple Pay at every point of purchase for the rest of the week.
  3. Must be visible at point of purchase.
  4. Studies show that more consumer buying decisions are being made at the point of purchase and that the time spent during each shopping trip is decreasing.
  5. At the heart of the pull strategy was the need to make it easy for consumers to identify, at the point of purchase, computers that contained Intel microprocessors.

Other meanings of POP