Pay Per Click

Views Updated: Dec 15, 2025

Key Facts

Abbreviation
PPC
Pronunciation
/peɪ pər klɪk/
Category
Internet
Related Field
-1

Examples in Context

  1. PPC or pay per click is an important tool, in Internet marketing.
  2. Compensation may be made based on a certain value for each visit ( Pay per click ), registrant ( Pay per lead ), or a commission for each customer or sale ( Pay per Sale ), or any combination of the three.
  3. Ad placement is based on a combination of maximum cost-per-click ( CPC & how much you are willing to pay per click ) and clickthrough rate ( CTR ). If you have new mail, Another box will open.
  4. Is the charge simply usage-based (" pay per click "), or does the charge have to consider the quality of service achieved ( for example, response time )?
  5. If you are selling banner ads online, as an example, and that industry tanks, you 'd be better off switching to a job selling pay per click ads early.

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