Value Based Marketing

Views Updated: Dec 15, 2025

Key Facts

Abbreviation
VBM
Pronunciation
/ˈvælju beɪst ˈmɑrkətɪŋ/
Category
Business
Related Field
General

Examples in Context

  1. Value Creation Based Marketing Management
  2. Investigation of Customer Delivered Value Based Sports Tourism Marketing Strategy during Traditional Holidays
  3. This paper begins with a literature study of transaction cost and customer value in electronic commerce retail ( B2C ) based on marketing theories. It reveals that the decrease in transaction cost does not correspond to the increase of customer value, i. e.
  4. This essay puts forward the concept, value and image identification system of brand television columns based on marketing management theories.
  5. The analysis of the customer's satisfaction can be qualitative, which relies on the theory of the customers ' devolution value, and its influencial factors, which is based on the customer's satisfaction, and the enterprise's marketing strategies.

Other meanings of VBM