Attention Interest Desire Action
Key Facts
Abbreviation
AIDA
Pronunciation
/əˈtɛnʃən ˈɪntəˌrɛst dɪˈzaɪər ˈækʃən/
Category
Miscellaneous
Related Field
Unclassified
Examples in Context
- Skillfully use the four steps in a sales presentation : attention, interest, desire, action.
- David Sarnoff attract attention, maintain interest, create desire and get action.
- The workable target text could draw the attention of the audience, arouse their interest and desire, and take action to buy the product or service.
- The trouble with AIDA is that it implies that attention leads to interest, which then leads to desire, which in turn leads to action.
Other meanings of AIDA
Attention, Interest, Desire, and Action
Community